Similar to the decor at your event, your invites and stationery set the tone prior to the event you are hosting. The paper products are the first glimpse a recipient will envision of how formal and what type of event you are throwing. Before designing your invitation, you should consider and understand your options of printing techniques to choose from in order to create your style and personality. These options of printing are engraved, foiled, embossed, letterpressed, thermography, and digital which ultimately bring your vision to life.
The sense of significance you’ll get when seeing an engraved invitation is second to none. This form of printing simply embodies sophistication. The rich luster and raised design is precisely pressed in-between its high created counter and die. It shapes, molds and forms the letters into a raised, distinctive and colored sculptural effect. It sets the standard for print quality creating stunning results that are on a level all of its own. It is mostly used for wedding invitation just like foil printing, but can be used for extremely high-end personal stationery, business cards, formal business events, balls, galas and much more. It creates finely detailed designs and lettering, with slight indentation on the reverse side of the paper. It is unmatched to any other printing process and is one of the most expensive forms of printing, sometimes less expesnive that foil stamping.
Foil stamping can give a glimpse into how special and memorable your event will be. Foil stamping creates the metallic details as the foil is made from metal or other color materials that are transferred through a heated stamping process onto paper. The pressure adheres the foil to the paper. The foil colors you’ll often see are gold, silver, rose gold, pearl white or black. Since foil is often opaque, it can be used on colored papers. It is most commonly used on wedding invitations, but can also be used for a formal social events, business events or even a high-end thank you note. It creates a shiny and lustrous feel adding that extra sparkle to crate a beautiful combination of textures and visuals. This form of printing usually has the longest time frame to be completed.
Letterpress printing can be used to bring sophistication and elegance to your stationery and invitations. You can think of it as a technique like the contrary of engraving leaving an impression creating a three-dimensional print on the paper. Letterpress printers set motifs and fonts in reverse on a letterpress plate, which then presses the ink onto the surface of the paper. It works best on 100% cotton paper (heavier weight) that specifically absorbs the ink and impression. It creates a lasting impression and is ideal for wedding invitations, formal personalized stationery, and business cards. It has a warm, rich feel that one can’t help but appreciate. The printing process is both labor and time intensive. Although it is costly, it is sure worth the cost and time as its beauty make it a perfect choice.
Embossed printing creates some stunning yet unique effects without using any ink. It features an image popping out of the paper and uses pressure to design or impress a message into paper adding visual and depth appeal. Unlike engraving, the visual image stands out on its own page bringing a highly sophisticated and understated elegance look to the finished product. This form of printing uses a particularly high quality paper. It is typically used on part business stationery including business cards, stationery, wedding invitations or correspondent cards, see below for a phot reference.
Thermography printing is essentially raised letters and graphics. With a luscious texture, it can be felt on the surface of the paper. It produces a unique visual effect with a glossy finish adding brightness and luster that immediately catches your eye. This form of printing offers elegance and polish and is most often used for stationery and invitations, Holiday cards, note cards, greeting cards, envelopes and menu cards. It is similar to engraving as it can be felt on the surface of the paper. However, it uses heat to create the design and letters rather than an engraved plate, so it is generally faster and more cost efficient than engraving, but more expensive than digital printing. It offers a good trade-off between results and price and who want to make an impression.
Digital printing is a form of printing, which does not include recessed or raised designs, but rather transferred directly onto the paper. Usually this technique is used for an informal or casual events and when you want your invite to be in multiple colors. You will typically find this form of printing on birthday invites, baby and bridal shower events, sympathy notes, birth announcements and much more. The nice thing digital printing offers is that it is the quickest way to print. Plus, it is also a more affordable option. When coupled with the best quality papers, it delivers some incredible results.
Set the tone for your event using a form of the above printing techniques. Each technique offers a particular effect of the style you are looking to share with others.